100th Anniverary of the Chevrolet Bowtie

            This year marks the 100^th anniversary of one of the most iconic symbols in the automotive world, the Chevrolet bowtie.  William Durant, a co-founder of Chevrolet introduced the signature on the Chevy H-2 Royal Mail and H-4 Baby Grand.  Since that time, Chevy has produced a countless number of vehicles, some better than others, but that bowtie on the front of the car has gone almost unchanged from its first days all those years ago.

            Today, there are over 60 million Chevys on the roads worldwide.  Of the 215 million that have been produced, over ¼ of them are still on the roads today.  This year, Chevy set a sales record of 2.5 million cars sold across the globe in the first six months of this year.  That’s an average of one car every 6.39 seconds according to the Chevrolet media website.  

            The only changes to the bowtie have been subtle ones, or designs around that famous emblem.  For instance, in 1955, there was a special badge put on the hood of the 1955 Chevy Bel Air, and in the middle of the badge was the bowtie.  Today, all Chevy cars and trucks share the same bowtie, which will go relatively unchanged hopefully for the next hundred years.

Matthew Colan

Handy Chevrolet